Say ‘hello’ to Seriously Friendly™ Oral Care

MONTCLAIR, N.J., March 20, 2013 — /PRNewswire/ — Hello Products greets the world with the launch of the first-ever seriously friendly oral care line, simply called hello™. With a lineup of 99% natural, 100% nice toothpaste, mouthwash and breath sprays, hello promises a friendly mouth: healthy, white teeth, fresh breath, and a clean, moisturized mouth – with no harsh chemicals, artificial colors, alcohol or pain.

hello debuts in distinctive, gorgeous designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and offers a refreshing departure from the unfriendly-looking bottles and goopy tubes that consumers have put up with for too long. In an unprecedented relationship between a consumer packaged goods (CPG) company and the world-renowned design arm of the performance automotive leader, hello and BMW Group DesignworksUSA partnered to create breakthrough solutions that bring the brand’s seriously friendly spirit to life.

All hello products are available in four delicious flavors, including Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint. Beginning this week, hello is available nationwide in Walgreens and Duane Reade stores, with additional retailers to follow worldwide.

“With so many brands talking about killing and fighting, we thought it was time to unleash products that explored the friendly side of oral care,” said Craig Dubitsky, Founder and CEO of hello. “Our 99% natural products bring all of the performance and none of the pain, and they taste – and look – incredible.”

Seriously friendly, seriously effective …

The hello formulations are 99% natural and 100% nice, and feature proven ingredients that don’t rely on stinging alcohol, artificial colors and sweeteners, or harsh chemicals. The alcohol-free mouthwashes taste amazing and are refreshingly clear, with no dyes. The cheerful little breath sprays are also alcohol-free, highly portable, and cute enough to display and share. The toothpastes feature delicious flavors that freshen breath and help keep teeth clean and healthy, and a unique dispensing cap that even makes loading your toothbrush a fun experience.

hello products, made with proven ingredients, offer the following benefits:

    hello toothpaste features fluoride, which is known to help prevent cavities. The paste helps to strengthen and whiten teeth, while reducing the effects of acid erosion and tartar buildup. It is free of controversial ingredients such as triclosan and stannous fluoride.     hello toothpaste is made with a special type of silica, which gently and safely polishes stains off teeth and doesn’t contain harsh chemical whiteners like hydrogen peroxide, or the extra grit that others use to whiten teeth.     A well-moisturized mouth is a healthy mouth, which is why hello mouthwashes are alcohol-free. Every swish works with your body’s natural defenses to wash away bad-breath germs and deliver long-lasting fresh breath.

… and seriously gorgeous

In creating the design, hello and BMW Group DesignworksUSA sought the perfect balance of form and function, incorporating a soft, curved aesthetic and thoughtful, user-centric precision. All packaging on the mouthwashes, sprays and toothpastes are 100% custom, proprietary designs – from the pour-and-swig rings on the mouthwashes, to the sleek click-and-go sprays, to the “pastry bag tip” on the toothpaste.  Every aspect of the design, and how it relates to the user experience, was examined and optimized for friendliness.

To design hello, the team set out to achieve beautiful, minimalist packaging that would be pretty enough to leave on display, including: 

    Toothpaste that would look the same the day you recycle it as the very day you bought it – with a unique, medicine cabinet-friendly, soft-touch tottle that politely stands up, with no wasteful secondary packaging.     An arresting mouthwash bottle with a swig-or-pour friendly flavor ring, and an easy-to-use, easy-on-the eyes shape.     Colorful, curvy breath spray packaging that takes delicious fun and seriously friendly on-the-go. The twist-to-lock functionality, sweet shape, and raised logo make it a breeze to tote and locate in purses or pockets.     Bright toothbrushes that will bring on a smile, morning, noon or night. The brush handles are made with recycled polypropylene and a biodegradable corn resin – a friendly material that feels great to hold and is nice to the environment.

“When Craig first came to us with the concept for hello, everybody – from the President of DesignworksUSA all the way up to the Global Head of Design for BMW – got extremely excited by his idea to bring beauty and design to a category that’s lacking in both, yet is ubiquitous in our lives,” said Peter Falt, Director, BMW Group DesignworksUSA. “We collaborated every step of the way to bring Craig’s vision of ‘seriously friendly’ to life through design. In the end, we created solutions that are unique to hello’s brand attributes, balancing premium and playfulness to bring beautiful, never-before-seen designs and fun-to-use form factors to an experience we all repeat every day.”

Hello Products’ Dubitsky added, “Looking across the oral care aisle, we realized that the charge for establishing the design DNA of hello products was form and function, but also the formation of a philosophy around the notion of ‘friendly’. So we approached the design process by exploring how these products can live in your life in a more pleasing way. We feel like hello can make personal care feel personal again.”

hello products will be available nationwide in Walgreens, Duane Reade and select Target stores, as well as online at, beginning in mid-March 2013. hello products are wallet-friendly too, with retail prices that fall in line with many incumbent offerings in the category. Learn more about Hello Products, experience the brand, and actually Skype with the team at, or visit and

About Hello Products LLC Hello Products LLC, is the first-ever seriously friendly™ oral care brand for consumers. The team believed it was time personal care became, well, personal again. And beautiful. So, they created 99% natural, delicious, pain-free and gorgeous products that include toothpaste, mouthwash, breath sprays and toothbrushes. For more information – or to pop by, say hello and make new friends – visit

About BMW Group DesignworksUSA BMW Group DesignworksUSA is a creative consultancy that’s been driving innovation for forty years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, John Deere, HEAD, HP, Microsoft, Siemens, Intermarine, and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining cross-fertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich and Shanghai, DesignworksUSA draws upon its unique and vibrant resources to create the future.

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Omitting dental benefit for kids a terrible mistake

Re: “Advocates rush to put teeth in new insurance exchange,” March 15 news story.

Your reporting on the lack of a mandatory pediatric dental benefit in Colorado’s health exchange is missing some critical facts that underscore the importance and urgency of the issue.

Oral health is intrinsically linked to overall health. Leaving out a mandatory dental benefit in the exchange will undermine gains in overall health that the Affordable Care Act seeks to make.

The research is clear: A child or adult with a healthy mouth is much more likely to have better overall health. And vice versa: Those with dental disease are far more likely to develop other costly health problems.

The statistics on the need are just as clear:

• Dental disease is the most common childhood disease. Cavities are five times more prevalent than asthma.

• Dental disease is the No. 1 reason children are admitted to the operating room at the Children’s Hospital Colorado.

• Dental disease is the No. 1 reason children in Colorado miss school.

• Dental disease costs the state more than $1 billion a year, according to estimates from the governor’s office.

• People with dental insurance are more than twice as likely to see a dentist than those without insurance.

What’s more, this disease is almost 100 percent preventable. As the Colorado Health Plan Plus (CHP+) program has shown over the past decade, we can make tremendous progress in the oral health of our children with relatively low levels on investment.

For these reasons and more, Gov. John Hickenlooper named oral health one of the state’s priority Winnable Battles. He should continue that leadership by advocating for a mandatory dental benefit in Colorado’s exchange.

All Colorado children enrolled in the health exchange should have a dental benefit that includes preventive services such as sealants and fluoride varnish.

This one step would help ensure fewer children end up in an operating room because of dental disease and would put more children on a path to preventative medicine that reduces health care costs for all.

Read more: Denver post /  Omitting dental benefit for kids a terrible mistake – The Denver Post

The Naperville Pediatric Dentists at Just for Kids Pediatric Dentistry, Urge Parents to Seek Dental Information through New, Educational Website

Just for Kids Pediatric Dentistry has noticed the increasing popularity of searching for medical information online. Thomas M. Donohue, DMD, and Eryn G.A. Donohue, DDS, are directing parents to their new, interactive website so parents may seek insight on the many treatment options available for children.

Naperville, IL (PRWEB) March 19, 2013

Naperville pediatric dentist, Thomas M. Donohue, DMD, has announced the launch of a new, patient-focused website created by dental website design leader, ProSites, Inc. Drs. Thomas and Eryn Donohue’s practice is utilizing the website to educate parents on the different dental services available for children. The website includes a links page with informative dental resources as well as a new patient information page, which includes forms you may fill out prior to your visit so there is less time spent at the dental office.

“Our links can provide up-to-date information on pediatric dental health issues for our patients’ parents and for prospective families. Having multiple links on one site allows them to have some of their questions answered without having to search on their own or make multiple phone calls. This is especially important for first-time parents and those with very young children. Including new patient forms and information pages on our website gives parents the opportunity to read about and complete the necessary health history information, privacy practices, etc. at their leisure, rather than in the waiting room before their child’s appointment,” said Dr. Thomas Donohue.

The website possesses interactive attributes including educational videos to help parents make better informed decisions about their child’s oral health. Current and prospective patients now have access to information about the providers, helpful dental links, and other informative content, including their philosophy on pediatric dentistry, when they visit the website. Some of the services offered by Drs. Thomas and Eryn Donohue include:

Dental Exams & Cleanings
Fluoride Treatments
Dental Sealants
Pulp Therapy
Space Maintenance & Limited Orthodontics

The website also utilizes extensive search engine optimization techniques to reach patients and local consumers who are looking to find a children’s dentist in Naperville.

“So often we hear that the best available time for parents to seek information and even make appointments is after their children are in bed. Our website and online resources make that possible for them. Parents can email questions and request an appointment at any time, day or night, and expect an answer or phone call the next working day,” said Dr. Eryn Donohue.

About Just for Kids Pediatric Dentistry:
Dr. Thomas Donohue won a grant to play football for Washington University in St. Louis. After graduating Sum Laude, he worked doing research for a well published pediatrician researcher. Always having a passion for health care, he decided to pursue dentistry after visiting Washington University Dental School.

After graduating with his DMD, he joined the Navy Dental Corps and served three years of active duty at a marine base in the desert. He remained in the reserves for an additional nine years; during this time, he attended the University of Illinois at Chicago pediatric dental program. Following graduation, he worked under Dr. Jim Wilcox of Joliet, IL, who served as his mentor for four years. He opened his own practice and has been serving the dental needs of children and adolescents in the Naperville area since. His commitment to “treating your child the way I wished I had been treated” is carried out by every member of his team, including his daughter, Dr. Eryn Donohue, who joined the practice in 2012.

Dr. Eryn Donohue grew up in Naperville and returned back to the area after attending University of Illinois at Chicago, where she obtained her DDS; she also attended their pediatric residency program and graduated in July of 2012.

For more information on Thomas M. Donohue, DMD, or Eryn G.A. Donohue, DDS, please visit the website at

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Dietary modification and dental health – simple steps go a long way

Your diet is an important factor when it comes to maintaining good oral health and preventing cavities, and sure steps can help you go a long way. The moment you eat definite foods, your mouth starts to change. The sugars in the foods you eat are converted into acids by bacteria in the mouth, and these acids begin the decay process speedily by attacking the teeth”s enamel. Each time you eat, you expose your teeth to the decay cycle, but some foods are worse than others.

Fortunately, making easy dietary modifications can help you avoid tooth decay and hold the health of your teeth and gums.

The Best Food Choices

Foods rich in phosphorus and calcium remineralize the teeth after acids remove enamel. Dairy products, nuts, chicken and other meats are good choices that can strengthen your teeth.

Firm and crunchy vegetables and fruits are good choices because of their high water content. The water in foods like carrots or apples, for instance, stimulates the flow of saliva that washes away food particles. The water also dilutes the sugars these foods contain.

If you chew gum, switch to a sugar-free variety that contains ingredients that prevent cavities. Chewing sugarless gum actually helps preserve the health of your teeth because it increases the flow of saliva and dislodges foods, so it wouldnt harm to save a pack of gum handy.

The Worst Food Choices

Stay away from foods that can stick to your teeth or contain high amounts of sugar. These foods, including candy, cakes, potato chips, french fries, dried fruits and more, are fuel sources for bacteria.

Avoid drinks that contain sugar, including lemonade, tea or coffee with added sugar or soft drinks. Drink fluoridated water instead to guard your teeth.

These common sense recommendations wont force you to dramatically change your dietary habits to help promote good oral health, and knowing which food items can give you disproportionate benefits and also those having equally proportionate harmful effects, will help you create the right choices for a lifetime of healthy teeth and gums.

Higher Cost, Inferior Care: Dental Health in Emergency Departments

Each year, nearly one million U.S. residents visit hospital emergency departments seeking treatment that EDs are not equipped to provide: dental care.

Most people seeking dental help at EDs have low incomes and receive health benefits through Medicaid. They often resort to emergency care because few dentists are willing to treat the program’s beneficiaries. The outcome, observers say, is inadequate dental services for those patients and hundreds of millions of dollars added to U.S. health care spending.

Much like an infected tooth, experts say the key to finding a solution is to understand the root of the problem.

A Growing Trend

From 2006 to 2009, the U.S. saw a 16% increase in individuals seeking dental care at emergency departments, according to a report by U.S. Agency for Healthcare Research and Quality released last fall. The report linked about 936,000 ED visits and nearly 13,000 hospital inpatient stays to dental conditions in 2009.

In California, the number of ED visits for preventable dental conditions is growing at a rate faster than the state’s population, according to a 2009 report by the California HealthCare Foundation, which publishes California Healthline. It found that total ED visits for preventable dental issues that did not result in hospitalization increased from 70,578 in 2005 to 81,508 in 2007.

The numbers are problematic, experts say, because oral health can have a significant effect on overall health. According to the CHCF report, findings by the U.S. Surgeon General have linked dental problems and infections to ear and sinus infections, weakened immune systems, heart and lung disease, and other serious health conditions.

Dentists Spurn Medicaid

Many dentists across the U.S. refuse to accept Medicaid beneficiaries. For example, only 10% of Florida dentists treat Medicaid beneficiaries, according to Frank Catalanotto of the University of Florida College of Dentistry.

The chief reason dentists will not participate in the program? Low reimbursements.

Talking with PBS’ “Frontline,” Cesar Sabates — president of the Florida Dental Association — said, “I looked into becoming a Medicaid provider … and I noticed that the reimbursement schedule was dismal. It was maybe 20% of what we normally would charge.” He noted, “Dentistry is, in fact, a business. And in order to a dentist to survive, they have to make money.”

David Perrott — senior vice present and chief medical officer of the California Hospital Association — told California Healthline, “Low-income patients show up at emergency departments for dental care because they can’t find access anywhere else,” adding, “Dentists aren’t going to see Medi-Cal patients because the reimbursements are so terrible.”

Compounding the problem in California is a series of cuts to dental benefits through Medi-Cal, California’s Medicaid program. In 2009, California eliminated coverage for non-emergency dental procedures like teeth cleanings and fillings for nearly three million adult beneficiaries of Denti-Cal, a Medi-Cal dental program.

The San Francisco Chronicle reports that the cuts have exacerbated the trend of low-income individuals seeking dental care at EDs. Data from San Francisco General Hospital show that the number of ED visits by patients with dental complaints grew from 365 in 2008-2009 to 651 in 2011-2012.

No Help From Affordable Care Act

Although the Affordable Care Act seeks to expand access to care for low-income residents, it likely will not provide significant relief for low-income individuals with dental problems.

Beth Mertz — an assistant professor at the UC-San Francisco School of Dentistry — told California Healthline that an ACA-led expansion of Medi-Cal coverage to individuals with incomes up to 138% of the federal poverty level will do little to improve access to dental care, as it doesn’t address the reimbursement issues that make participation in Medicaid so unattractive for many dentists.

California Dental Association President Lindsey Robinson agreed. She told California Healthline, “The expansion of Medi-Cal probably will not have an impact on emergency department visits for dental care, as that is already the location of last resort.”

However, the ACA could help in one respect: dental coverage that could be offered through state health insurance exchanges being developed under the law, Robert Faiella — president of the American Dental Association — noted. However, Faiella said, “People still would have to buy that coverage, and a lot of low-income individuals will not be willing to do that. So, the impact might be minimal.”

Looking for Solutions

Absent a comprehensive fix from the ACA, some observers in California are looking to the state to provide relief by undoing the 2009 cuts to dental benefits.

Robinson said, “The way to reduce emergency room visits is for the state to bring back dental services for low-income adults.” She added that Senate President Pro Tempore Darrell Steinberg (D-Sacramento) “understands this situation and has clearly stated the need to restore Medi-Cal dental services for adults.”

Whether state officials will listen to Steinberg is another matter. In his January budget statement, State Controller John Chiang (D) said California’s tax revenue exceeded estimates in Gov. Jerry Brown’s (D) fiscal year 2013-2014 budget proposal by $4.3 billion, in part because of higher-than-expected personal income taxes. Although Steinberg and other Democrats have said any extra funding should be used to increase spending on health and welfare programs, Chiang said the news “must be tempered with increased fiscal discipline in how we interpret and budget January’s collections.”

Brown echoed Chiang’s warning in his State of the State address last month, saying state officials should practice fiscal discipline by using any extra funds to pay down debt and boost reserves instead of restoring funds to social programs.

Another option to address increasing need for dental care in EDs is for hospitals to start staffing dentists. Regular ED physicians only can prescribe painkillers and antibiotics for damaged teeth and refer patients to dentists.

Mertz said that using dentists in EDs only “deals with the disease at the very end of the process.” She said, “That’s like dealing with diabetes once a foot needs to be amputated.”

Staffing dentists at EDs could be part of a larger solution, Robinson said. She explained that California also should “establish an office of oral health, with a state dental director — something California has been lacking for nearly 20 years.” Robinson added, “With strong leadership, this person could guide the state in developing the best strategies and implementing the most effective programs, not to mention pulling down available federal dollars.”

Other states are trying to find their own ways to reverse the trend.

According to “Frontline,” Terry Dickinson — executive director of Virginia Dental Association — has started a program in the state called Remote Area Dental that provides no-cost care to patients with the help of volunteer dentists. Meanwhile, Minnesota has started training dental therapists, which are roughly equivalent to nurse practitioners in general medicine. Advocates say that dental therapists can perform simple preventive dental procedures for less money than dentists.

Faiella said the ADA is placing its faith in partnerships in various states between dental societies and local clinics. “These programs are built to divert dental patients from emergency rooms, and they are working,” he said. In addition, he recommended that states continue water fluoridation programs and “teaching people about how oral health affects general health.”

In California, Perrott said he is discussing possible solutions to the problem with members of the ADA. He said, “We haven’t figured out anything yet, but we’re working on it.”

Here’s a look at what else is happening in health reform.

In the States

    Wisconsin Gov. Scott Walker (R) last week announced that his state will not participate in the Medicaid expansion under the Affordable Care Act, but he proposed an alternative plan to help reduce the number of uninsured state residents (Baker, “Healthwatch,” The Hill, 2/13). Walker would expand coverage to low-income state residents through federally subsidized private health care exchanges (Cheney, Politico, 2/14).
    Expanding Medicaid in Colorado would save the state about $134 million by 2025 at no cost to taxpayers, according to an analysis by the Colorado Futures Center at Colorado State University (Kennedy, USA Today, 2/13). The analysis explained that not expanding the federal program would be more costly, in part because Medicaid enrollment is expected to grow under the ACA’s other provisions and because of an expected reduction in employer-sponsored insurance (Whitney, “Capsules,” Kaiser Health News, 2/13).
    Illinois last week became the third state to receive conditional approval from HHS to move forward with a partnership insurance exchange in the state, joining Arkansas and Delaware. Illinois Gov. Pat Quinn (D) said “hundreds of thousands” of state residents will gain coverage through the exchange. He added, “They will also gain the peace of mind that comes from knowing that the care will be there if they need it” (Daly, Modern Healthcare, 2/13).

Rolling out Reform

    Many states are implementing marketing efforts to boost awareness and spur enrollment in the health care exchanges, which are scheduled to open for enrollment in October. Some states are modeling their advertising campaigns after the programs that Massachusetts used to roll out its 2006 health care reform law. That campaign included ad placements on public transportation, motor vehicles and at tax agencies, and a high-profile partnership with the Boston Red Sox. In addition, health care centers and groups — including CVS Caremark and Planned Parenthood — are hoping to use their relationship with uninsured patients to increase awareness (Radnofsky/Corbett Dooren, Wall Street Journal, 2/12).
    A potential loophole in the Affordable Care Act might mean fewer children will receive dental coverage than hoped (Winfield Cunningham, Politico, 2/15). Under the ACA, insurance plans offered through the health insurance exchanges must cover 10 essential health benefits, including children’s dental coverage. However, plans that do not include children’s dental coverage can be approved so long as exchanges offer dental coverage as a stand-alone option (Corbett Dooren, Wall Street Journal, 2/18).

On the Hill

    Sens. Sherrod Brown (D-Ohio) and Jay Rockefeller (D-W.Va.) are urging Congress to extend an expiring health care tax credit for U.S. residents who are laid off when their jobs are outsourced. The Health Coverage Tax Credit pays 72.5% of health care premiums for some workers who lost their jobs because of international trade competition. However, the credit is set to expire in 2013, when subsidies and tax credits become available to U.S. residents to purchase coverage in the health insurance marketplaces under the Affordable Care Act (Ethridge, CQ Roll Call, 2/12).

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Some California dentists launch crowning achievement for kids’ dental care

Two California dentists allegation they have the most revolutionary development in children’s dental care “since fluoride.”

Jeffrey Fisher and John Hansen started EZ-Pedo Inc. in 2010, and today fabricate thousands of ceramic dental crowns for children.

The crowns are made of zirconia, colored and polished to resemble healthy teeth. That’s a departure from the long-standing industry norm — metal crowns, typically made of stainless steel.

Last year, EZ-Pedo sold approximately 40,000 crowns to 650 pediatric dentists throughout the United States, and to various international locales. It’s ramping up an office in Germany to handle manufacturing and distribution throughout Europe.

The partners guess that they have about 10 percent of the nation’s pediatric crown market and hope eventually to allegation 50 percent.

Fisher, 39, provides office-based general anesthesia for pediatric dentistry. Hansen, 45, is a specialist in cosmetic dentistry. Both work in the Sacramento area.

Their venture began with a nasty slip.

In 2004, Hansen’s 3-year-old son, John Paul, fell in the bathtub and seriously injured four of his front teeth. Hansen sent his son to a pediatric dentist to have the boy’s grin reconstructed and was stunned to learn that there were no aesthetically pleasing crowns like those typically custom-crafted for adults.

Hansen said the crowns placed on his son’s teeth were bulky, didn’t match in color and showed metal at the gum line when the boy smiled.

When John Paul needed more work done, Hansen called Fisher, with whom he had previously worked, to see if he would provide the anesthesia.

From there, Hansen and Fisher got to talking about better restorative options for children’s teeth.

In 2006, they began an exhaustive process that included interviews with scores of pediatric dentists and numerous tests of potential ceramic materials. They went through 15 design revisions in three years.

Ultimately, they filed an application with the U.S. Food and Drug Administration for pre-market clearance of their crowns. The FDA cleared them for use in 2009.

The zirconia crowns are first milled in a custom-made machine. About 35 to 50 crowns placed in a disc can be shaped simultaneously.

From there, the crowns are smoothed, polished, put through a staining solution, hardened in a 4,000-degree chamber, microblasted and glazed. Workers hand-paint the final glazes to match existing teeth.

There are 96 shapes and up to six sizes for each specific tooth, from baby to preteen. EZ-Pedo’s crowns also are designed to provide proper spacing in the ever-changing mouths of growing children.

Ceramic crowns are helping parents create better decisions, says Brian Banks, who’s completing his residency at Primary Children’s Medical Center in Salt Lake City.

“A lot of parents didn’t like the silver option and would sometimes decide upon extraction instead,” Banks said. “Taking teeth out creates other problems,” such as gross spacing or youngsters having a hard time eating.

Demand for crowns is not likely to ebb. Despite the proliferation of fluoride and dental sealants over the years, tooth decay among children has proved a stubborn enemy.

As recently as 2007, a U.S. Centers for Disease Control and Prevention report warned that tooth decay in baby teeth was increasing among children ages 2 to 5 years.

Tooth decay “remains a problem for some racial and ethnic groups, many of whom have more treated and untreated tooth decay compared with other groups,” said Bruce Dye, an epidemiologist and lead author of the 2007 CDC report. In a separate report released in May 2012, Dye said 20 percent of American children ages 5 to 11 had untreated cavities.

A just-released report by the Pew Center said most states are not doing enough to provide children with access to dental sealants to prevent tooth decay, driving up health care costs. Twenty states received “D” or “F” grades.

The Truth About Teeth: How to Get a Brighter, Whiter Smile

Oh, the unspeakable acts I’d commit for a whiter smile. (I may or may not be guilty of plastering on two-hour Crest Whitestrips and sitting, mute, through a meeting.) And if the number of people trolling the dental-hygiene aisle at Walgreens last weekend was any indication, I am not alone. Call it the Award Season Effect, but unlike Jessica Chastain’s cheekbones or Angelina’s leg(s), a whiter smile is actually attainable. I spoke to New York dentist Lee Gause, who cares for the gorgeous grins of Ford Models and regular folk alike, about getting a whiter, healthier smile.

Start with an at-home whitening product. White strips do work. And there are options beyond that, too, like Boots Pearl Drops Beauty Sleep Overnight Serum—a nice mix of whitening peroxide and tooth-strengthening fluoride that tastes not half bad. For the day-in-day-out task of whitening, Gause recommends stashing a whitening pen, like Finishing Touch Smile Pen, in your bag (“take this to the bathroom after two glasses of red wine”). Don’t bother chewing whitening gum, though. It doesn’t sit on the teeth long enough to make a difference.

And during a whitening routine, you really can’t have coffee. Or anything staining, for that matter. Peroxide—the actual whitening agent—opens your teeth’s pores (yes, teeth have pores), which means they’ll absorb anything, so you should also skip red wine (and some white wines, so let’s just say wine), black tea, white tea, ketchup, mustard, and hot chocolate.

Stash extra toothbrushes everywhere. If you’re serious about whitening, frequent brushing is a must. A whitening toothpaste isn’t strong enough to dramatically whiten teeth on its own, but it’ll help scrub away new stains with a mild abrasive ingredient called silica. New formulas also come with fluoride (look for .018 percent or above). Gause recommends Crest toothpaste; try 3D White Enamel Renewal.

Use a whitening prerinse before brushing and a mouthwash afterward. “My recommended protocol is whitening pre-rinse, flossing, brushing, and mouthwash,” says Gause. A prerinse, with active ingredients like hydrogen peroxide, “loosens buildup and food, so brushing will be even more effective.” (Listerine Whitening Plus Restoring Fluoride Rinse is one example.) Mouthwash gets into the gaps cleaned out by brushing and flossing; if it’s a fluoride wash, the fluoride sits there repairing decay. “Really swish that fluoride-packed mouthwash around after brushing, too, but wait an hour before drinking anything. Fluoride has to soak into weakened tooth structure.”

Remember that healthy pink gums make white teeth appear brighter.
“It’s the backdrop for a beautiful smile, and bleeding gums mean you have gingivitis,” says Gause. Heal inflamed gums with twice-daily flossing and use mouthwash after brushing.

If you have an event, say, tomorrow, have your dentist do the whitening. “Whitening is much, much faster in the office,” Gause says. “Technically, we’re using 20 to 35 percent peroxide under a UV light. By contrast, over-the-counter strips contain no more than 10 percent peroxide.”

Chomp on a crunchy midday snack. Chewing hard, raw fruits or vegetables like apples and carrots produces more saliva. This helps wash away bacteria. It’s like natural exfoliation.

Wear blue-based lip colors. I love corals and matte red-oranges, but both are smile saboteurs. Colors with names like cherry, wine, and berry have blue undertones, making teeth appear whiter, especially in sheer, glossy finishes.


Source: Allure /